The World of Business Music Just Changed: Simple, Affordable, Beautiful Music

Bogen Communications and 11Giraffes have reached a business agreement to provide large and small businesses with a broad array of music channels and custom, branded music. Bogen’s vast distributor network of 7,000, coupled with the 11Giraffes’ technology platform, music expertise and low-cost, dual-purpose media player, delivers a scalable solution capable of delivering service to hundreds of thousands of customers. The service will officially launch at InfoComm (booth 6016) on June 17, 2009.

Through our new partnership with 11Giraffes we will be able to offer small and large companies and institutions a broad array of music channels. Our customers, and customers of our customers, have been asking for music for some time. Our partnership with 11 Giraffes now enables us to deliver an outstanding music product and service. We believe our technology platform and asset-based media management system is unmatched in the industry, and allows us to provide exactly what our customers want and deserve. We’re very proud to have Bogen Communications as a business partner. Bogen’s impressive 75-year history and expansive distributor and dealer network will reach a broad spectrum of customers who already know and trust Bogen to deliver the best. This relationship provides a tremendous opportunity for 11Giraffes to share its media platform.

Ramsey, NJ & Charlotte, NC (Advertiser Talk) 22-Jan-2010 — Bogen Communications, a leading manufacturer in the field of sound and public address systems for commercial, industrial and institutional applications the world over has reached an agreement with 11Giraffes, an innovative provider of in-store music and digital video content, delivered on an intelligent, asset-based media management platform with the power and scalability to grow with any size business. “Through our new partnership with 11Giraffes,” said Dave Chambers, Bogen Senior VP Sales, “we will be able to offer small and large companies and institutions a broad array of music channels. Our customers, and customers of our customers, have been asking for music for some time. Our partnership with 11 Giraffes now enables us to deliver an outstanding music product and service.”

Bogen will offer music under its new brand, Bogen Tunes. Offered in a simple, affordable package, Bogen Tunes customers will be able to select their channel from a catalog of 20 music choices, and simply call to activate their service and receive their in-store music.

Bogen has evaluated a number of potential partners over the course of the last few years and selected 11Giraffes for a number of reasons: 1) their ability to deliver the highest fidelity among all other in-store music suppliers in the marketplace today; 2) their ability to dynamically re-sequence songs, ensuring that the music never sounds repetitive; 3) their ability to continually update their music channels, providing a constant inflow and mixture of musical talent; and 4) a low cost, dual-purpose media player that affords customers the ability to add custom music and/or messaging and digital video at any time without the expense of another player and network.

As Rudy Alexander, 11Giraffes President and CEO states, “We believe our technology platform and asset-based media management system is unmatched in the industry, and allows us to provide exactly what our customers want and deserve.”

Alexander went on to say, “We’re very proud to have Bogen Communications as a business partner. Bogen’s impressive 75-year history and expansive distributor and dealer network will reach a broad spectrum of customers who already know and trust Bogen to deliver the best. This relationship provides a tremendous opportunity for 11Giraffes to share its media platform.”

Bogen Tunes will be officially launched at InfoComm 2009 (booth #6016) in Orlando on June 17-19, 2009.

Contacts: 11Giraffes Cherie Stowe VP Marketing & Creative Services 704-943-5908

Anna Pansini Marketing Communications Manager 201-934-8500 x2057

About 11Giraffes Company Headquartered in Charlotte, North Carolina, 11Giraffes is an asset-based media management and delivery company, providing innovative digital music and video solutions to in-store and digital advertising networks. The company’s sophisticated technology platform provides enhanced dynamic delivery capabilities and seamless, highly scalable business solutions, connecting brands and consumers in the moment that matters – (www.11giraffes.com).

About Bogen Communications, Inc. Founded in 1932, Bogen is a leading provider of commercial and professional audio equipment, telephone paging and intercom systems, along with media management and delivery systems. The company’s product line includes a wide variety of amplifiers, speakers, microphones, and processors, primarily sold by a nationwide network of over 7,000 dealers and distributors. Bogen’s customer base successfully covers a comprehensive spectrum of industries including retail, business, education, tourism, and entertainment — (www.bogentunes.com).

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