Summit Racing Equipment Launches Improved SummitRacing.com

Summit Racing Equipment, the world’s largest supplier of high performance automotive parts and accessories, has unveiled a more comprehensive, user-friendly version of its website, SummitRacing.com.

Tallmadge, Ohio (Advertiser Talk) 14-Oct-2009 — Summit Racing Equipment, the world’s largest supplier of high performance automotive parts and accessories, has unveiled a more comprehensive, user-friendly version of its website, SummitRacing.com. The website features enhanced shopping tools, more content and technical information, and a fresh new look.

Summit Racing Equipment Logo     “The ultimate goal of the site redesign is to make it easier for our customers to find the parts and tech advice they want,” Jeff Winters, Summit Racing Equipment Marketing Team Manager, said. “We’ve kept many search functions, like make/model/year, keyword, and part category search tools; and added features to make getting information and shopping quicker, easier, and more fun.”     The new SummitRacing.com has six, easy-to-navigate sections:

The ultimate goal of the site redesign is to make it easier for our customers to find the parts and tech advice they want We’ve kept many search functions, like make/model/year, keyword, and part category search tools; and added features to make getting information and shopping quicker, easier, and more fun. Store  Millions of parts, including parts not found in Summit Racing’s printed catalogs Searchable by vehicle make/model/year, engine family, part number, keyword, and part category Left-hand navigation bar allows shoppers to narrow search results by part attributes like price range, material, application year, and more Instruction sheets, plus suggestions for tools, installation accessories, and related parts to make projects easier Parts comparison tools to make picking the right part easier The Wish List function lets customers make a shopping list to share or save for future projects    Brands The store includes over 700 brand names, including brands found exclusively online Brand-exclusive search tool makes it easy to search parts by the manufacturer New-look brand pages with customized, pre-sorted categories showcase specific brand name parts    Savings Central Separate sections for sale items, manufacturers’ rebates, Summit Bucks offers, special offers, and clearance items Left-hand navigation bar lets customers narrow the search for savings Expert Advice  Interactive tech advice—customers can submit a tech question to the world’s largest full-time technical staff Full-length technical and installation articles with photographs Library of instruction sheets to make installation and tuning easier “Weekend bolt-ons” and “vehicle upgrades” offer ideas for improving performance and style Charts and guides to help with purchasing, installation, and tuning decisions News about the latest products available at Summit Racing Equipment Tech archive with answers to questions submitted by Summit Racing customers Customer Service  Answers to Frequently Asked Questions about how to do business with Summit Racing Interactive customer service tools—customers can submit questions to friendly and supportive Summit Racing Customer Service Reps Easy order tracking lets customers track their orders right to their doors News & Events News about the high performance industry Events Calendar featuring shows, races, and events Biographies, results, and the latest news from the Summit Racing Motorsports teams Cool feature vehicle profiles with photographs Interviews from Team Summit racers and more Check out the new SummitRacing.com now!

Established in 1968, Summit Racing Equipment is the leading high performance parts and accessories company. Summit Racing offers the largest selection, lowest prices, and best customer service in the high performance industry via catalogs, Internet, and Retail Super Stores. The company is headquartered in Tallmadge, Ohio with retail locations in Tallmadge, Ohio; Sparks, Nevada; and McDonough, Georgia.

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