Skyya Communications Adds iCentera to Growing Client Roster

Award-Winning Agency Leverages Expertise in Technology to Deliver Multimedia Campaign for SaaS Leader

Minneapolis, Minn. (Advertiser Talk) 30-Jan-2010 — Skyya Communications, an award-winning full-service strategic communications agency with a fresh and innovative approach to serving the PR and marketing needs of global technology companies, today announced continued penetration in the technology sector with the addition of iCentera to it’s growing client roster. Today’s news represents the latest in a series of customer wins and industry accolades for Skyya.

Minneapolis-based iCentera, with an expanding base of over 150,000 subscribers, is a leading provider of the industry’s most advanced yet affordable on-demand portal software for driving sales, marketing, partner, and customer success. To strengthen the company’s position as leader in sales enablement solutions, Skyya will provide a comprehensive communications plan that includes leveraging mature relationships with technology press, analysts, and influencers, developing and executing a social media plan, online PPC advertising campaigns, SEO, and other program elements as needed.

Key to our selection of Skyya Communications was their team’s impressive credentials in the social media arena, along with Skyya’s reputation for delivering award-winning media relations for technology innovators The team took the time to learn our value proposition so they were ready to hit the ground running with a commanding presence in the market place. Today’s marketing environment is becoming increasingly complex and companies are looking to specialists like Skyya that offer expertise across many domains As the sales and marketing community continues to take notice of the leadership shifts occurring in the SaaS and sales enablement arenas with firms like iCentera, our agency is ideally positioned to leverage these changes. We look forward to our partnership with this dynamic company. “Key to our selection of Skyya Communications was their team’s impressive credentials in the social media arena, along with Skyya’s reputation for delivering award-winning media relations for technology innovators,” said Craig Nelson, CEO of iCentera. “The team took the time to learn our value proposition so they were ready to hit the ground running with a commanding presence in the market place.”

Winner of the 2009 Bulldog Reporter Award, Skyya Communications’ award-winning public relations and marketing team offers unparalleled experience and strategic results in serving the public relations and marketing needs of emerging and well-known technology companies in the United States and Europe. By leveraging the knowledge gained from over 100 client engagements, Skyya is able to consistently deliver unparalleled success for clients ranging from startups to Fortune 500 companies. “Today’s marketing environment is becoming increasingly complex and companies are looking to specialists like Skyya that offer expertise across many domains,” said Derek Peterson, Skyya Communications Managing Partner. “As the sales and marketing community continues to take notice of the leadership shifts occurring in the SaaS and sales enablement arenas with firms like iCentera, our agency is ideally positioned to leverage these changes. We look forward to our partnership with this dynamic company.”

About iCentera:

iCentera “is” sales enablement with the industry’s most advanced yet affordable on-demand portal software for driving sales, marketing, partner, and customer communications. iCentera’s hosted SaaS approach empowers business users to create and deploy powerful, secure, and customized portals in minutes, with an industry-leading feature set and without the expense and hassles associated with in-house development. To discover why more than 150,000 subscribers leverage iCentera to drive efficient revenue growth and achieve a perfectly consistent marketing voice across their entire company ecosystem, please visit www.icentera.com

About Skyya Communications: Skyya is an award-winning full-service PR and strategic communications agency with a passion for helping innovative technology companies around the world achieve stellar strategic results. Skyya’s fresh approach to serving clients leverages all the benefits of hiring in-house personnel or engaging a traditional large agency, while eliminating the drawbacks of each. With a service portfolio that spans public relations, strategic marketing, marketing communications and corporate development, Skyya’s highly experienced yet affordable professionals bring a wealth of talent, creativity and commitment to technology pioneers and function as an integral part of their team. Core industry practice areas include: telecommunications (VoIP, mobile/wireless and networking), IP software/services and New Media/Marketing. To learn more about the brilliant people and stellar results that are the hallmark of Skyya’s mission, please visit www.skyya.com.

Contact: Michele Peterson Skyya Communications www.skyya.com Ph: +1 952 949 1371

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