Hallmark Cards, Inc. Named a 2010 Working Mother 100 Best Company
100 Best Lead the Way in Inspiring Change and Diverse Benefits for Work/Life Balance
NEW YORK, N.Y. and KANSAS CITY, Mo. — Celebrating its silver anniversary this year, the Working Mother 100 Best Companies initiative has selected Hallmark Cards, Inc. as one of the nation’s top companies for family-friendly benefits.
This recognition comes as Hallmark celebrates its 100th anniversary. Hallmark was recognized by Working Mother magazine on the first list published in 1986, and has earned a spot on the list a total of 16 times during the last 25 years.
“We are honored to receive this recognition during Hallmark’s centennial year,” said Christine Rankin, corporate services manager for Hallmark. “Hallmark has been ahead of the curve for many years in terms of promoting an employee-centered company culture, women’s issues and advancement, and work/life programs that support a balanced approach for all employees.”
The 100 Best Companies’ family programs adeptly help employees in all areas of their lives. With 70 percent of mothers working – and women outnumbering men in the workplace for the first time in U.S. history – companies like Hallmark have been instrumental in supporting their advancement.
“We are excited to announce Hallmark Cards’ selection as one of the Working Mother 100 Best Companies for 2010,” said Jennifer Owens, senior director, Editorial Research & Initiatives for the magazine. “This company maintains a close-knit culture through a range of dynamic programs for employee families, including lunchtime talks on ‘Parenting with Love and Logic,’ the Parent Support Group, free elder-care assessments, and turkey dinners at Thanksgiving.”
While the Working Mother 100 Best Companies continue expanding their benefits, those at companies nationwide° lag. Just 44 percent of American companies offer telecommuting (vs. 100 percent of the 100 Best), 17 percent offer formal mentoring (vs. 95 percent), and 37 percent offer health insurance for part-timers (vs. 100 percent). In contrast, all of the 100 Best Companies offer paid maternity leave, lactation rooms, flextime, mental health consultations and elder-care resources; and 98 percent offer health screening and wellness programs – particularly significant in a stress-inducing, poor economy.
“Twenty-five years ago, we made a bold decision to launch our Best Companies initiative and challenge businesses to address the unique needs of working mothers,” said Carol Evans, President, Working Mother Media. “The immense influx of women into the workforce demanded changes in workplace culture as companies strove to keep working moms’ talent and loyalty. Today, we celebrate our winners’ untiring commitment to their employees through an impressive array of programs.”
Profiles of the 100 Best Companies, as well as national comparisons, are in the October issue of Working Mother and at workingmother.com/bestcompanies.
Companies were selected for the 2010 Working Mother 100 Best Companies based on an extensive application with more than 600 questions on workforce, compensation, child care, flexibility programs, leave policies and more. It also surveys the usage, availability and tracking of programs, as well as the accountability of managers who oversee them. Seven areas were measured and scored: workforce profile, benefits, women’s issues and advancement, child care, flexible work, parental leave and company culture. For this year’s 100 Best, particular weight was given to benefits, flexibility and parental leave.
For more information on applying for the 2011 Working Mother 100 Best Companies, visit www.wmmsurveys.com. The 2011 online application will be available in mid-December and due by early March 2011. All companies that apply, including those that don’t make the 100 Best list, receive feedback showing how they compare with all other applicants.
About Hallmark Cards, Inc.
Hallmark makes the world a more caring place by helping people express what’s in their hearts and spend time together – a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 40,000 retail outlets in the U.S., including the network of flagship Hallmark Gold Crown® stores. The brand also reaches people online at Hallmark.com, via cell phone at Hallmark Mobile Greetings, and on television through Hallmark Hall of Fame original movies and cable’s top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family. Visit http://corporate.hallmark.com and http://www.hallmark.com/100years for more details.
About Working Mother Media
Working Mother magazine reaches 2 million readers and is the only national magazine for career-committed mothers; WorkingMother.com brings to the Web home and career information, advice and a broad range of solutions daily. This year marks the 25th anniversary of Working Mother’s signature research initiative, Working Mother 100 Best Companies, the most important benchmark for work-life practices in corporate America. Working Mother Media, a division of Bonnier Corp. (www.bonnier.com), includes the National Association for Female Executives (NAFE, www.nafe.com), Diversity Best Practices (www.diversitybestpractices.com), the WorkLife Congress and the Multicultural Women’s Conference and Leadership Summits. Working Mother Media’s mission is to serve as a champion of culture change.