GIANT Food Stores Unveil Integrated Coupons with Grocery Shopping Network

GIANT Food Stores Unveil Integrated Coupons with Grocery Shopping Network

Customers Have the Ability to Shop for Manufacturer Coupon Offers at GiantFoodStores.com

Working with GIANT has given our company the ability to create a new standard in grocery shopper planning. GIANT continues to lead the way in technology innovation for the benefit of their grocery customers. We know that family budgets are stretched thin so our objective is to offer as much value as possible to our customers Relevant on-line coupons will make it easier than ever for GIANT customers to shop and save.

Minneapolis, MN (Advertiser Talk) 22-Jan-2010 — Grocery Shopping Network announced today that manufacturer coupons supplied by partner Coupons, Inc. are now available on-line for GIANT Food Stores customers. By registering at GiantFoodStores.com, customers can browse a coupons page and easily add coupon items to their shopping list. Manufacturer coupons will automatically print out when they print their shopping list.

GIANT uses Grocery Shopping Networks personalization engine to build weekly ads for each customer who has a loyalty card. Based on information from a customer’s loyalty card (Bonus Card), the website will display shopper favorites that are on sale and will align coupon offers with sale items, providing the customer with the lowest price on their favorite brands and items.

GiantFoodStores.com allows shoppers to sort their shopping list by aisle number allowing customers to navigate their store with ease. This feature is highly useful when new shoppers visit GIANT with a list enabling them to use their shopping list like a map. With the addition of coupons printed off with the lists, shopping at GIANT has never been more time and cost efficient.

Andy Robinson, CEO Grocery Shopping Network commented “Working with GIANT has given our company the ability to create a new standard in grocery shopper planning. ” He went on to say, “GIANT continues to lead the way in technology innovation for the benefit of their grocery customers.”

“We know that family budgets are stretched thin so our objective is to offer as much value as possible to our customers,” said Erik Keptner, senior vice president for marketing and communication. “Relevant on-line coupons will make it easier than ever for GIANT customers to shop and save.”

About GIANT Giant Food Stores, LLC, one of the leading supermarket operations in the U.S., currently operates stores in Pennsylvania, Maryland, Virginia, and West Virginia under the names of Giant Food Stores, Martin’s Food Markets and Giant To Go. As a company, Giant is proud to work with hundreds of local organizations in the communities it serves and has a long-standing commitment to eradicate hunger and improve the quality of life for children. For more information about Giant Food Stores, visit www.GiantFoodStores.com.

About Grocery Shopping Network Grocery Shopping Network, Inc. connects consumers, retailers and brands through its premier content and software for supermarket websites. The company’s services enable consumers to quickly plan a shopping trip or place an order online. GSN provides the shopper the best way to find bigger savings, better meals, and faster shopping. Retail grocers that team with GSN experience a strong ROI through increased sales generated by engaging shoppers at their website, expanding the average basket by 40%, and by being part of the GSN Ad Network™. The GSN Ad Network™ exclusively delivers over 4,000 retail grocery locations in the top US markets. The GSN Ad Network™ is an extremely efficient and effective online advertising channel for CPGs as relevant offers are presented to grocery shoppers at the precise moment they are deciding what to buy. The company’s analytics offering, GSN Insights™, provides proof of the direct ROI created when a brand advertises with GSN by measuring the effectiveness and sales lift of the advertisement. To find out more visit: www.groceryshopping.net.

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