Articles in the Marketing Category

AT&T U-verse TV Customers Denied a Fair Deal by Hallmark
By Kate Donald
Posted in Marketing on 3 September 2010

AT&T U-verse® TV customers have been denied a fair deal for Hallmark Channel and Hallmark Movie Channel programming by Crown Media. AT&T* issued the following statement to update its customers:
“We are very disappointed that Hallmark has refused to provide AT&T and its customers with a fair deal — one that is no worse than similarly-sized [...]

OnStar Encourages Hands-Free Calling Choices
By Kate Donald
Posted in Marketing on 3 September 2010

DETROIT – OnStar is launching a Bluetooth/Hands-Free Calling awareness campaign to help simplify the process of pairing cell phones to the hands-free technology.
An analysis of random, anonymous data collected from thousands of vehicles indicates only 45 percent of Chevrolet, Buick, GMC and Cadillac owners are pairing their cellular phones to a vehicle’s Bluetooth system, raising [...]

All-New ACDelco Advantage Friction Lineup Provides Quality and Convenience at a Competitive Price
By Kate Donald
Posted in Marketing on 3 September 2010

Grand Blanc, Mich. – ACDelco is introducing the ACDelco Advantage friction line, a new, entry-level portfolio of brake pads and hardware designed to provide dealers and distributors with a competitively priced yet quality alternative to other entry-level brake friction products.
ACDelco Advantage brake friction products cover about 80 percent of the current U.S. car population. The [...]

2011 Chevrolet Cruze Redefines Compact Segment Value
By Kate Donald
Posted in Marketing on 3 September 2010

DETROIT – When the first 2011 Chevrolet Cruze sedans arrive at U.S. dealerships in September, they will offer consumers more for their money, with class-leading standard safety features, expected class-leading fuel economy, and more standard equipment than competitive vehicles.
“We set out to redefine the compact segment by offering customers more of the features they want [...]

Pricing Announced for CNG Powered Chevrolet Express and GMC Savana Full-Size Vans
By Kate Donald
Posted in Marketing on 3 September 2010

DETROIT – The fully integrated and dedicated Compressed Natural Gas (CNG) option, available this fall for Chevrolet Express and GMC Savana full-size vans, will be priced at $15,910 MSRP, General Motors announced Tuesday.
The all-inclusive CNG option for commercial customers includes a dedicated CNG system, a natural gas-capable Vortec 6.0L V8 engine, and heavy duty trailering [...]

2011 Buick Regal Earns IIHS TOP SAFETY PICK
By Kate Donald
Posted in Marketing on 3 September 2010

DETROIT – The 2011 Buick Regal received the highest-possible ratings of “Good” in front, side, rear and rollover crash protection tests by the Insurance Institute for Highway Safety, which recognized Regal as a 2010 Top Safety Pick.
“A vehicle that earns the TOP SAFETY PICK award is recognized for achieving the best performance in the Institute’s [...]

Alasdair Stewart Appointed Board Member for Sales and Marketing
By Kate Donald
Posted in Marketing on 3 September 2010

Crewe — Bentley Motors today announced the appointment of Alasdair Stewart (46) as the new Board Member for Sales and Marketing. Alasdair rejoins Bentley after six years absence, during which he undertook roles within both the Volkswagen Group and, most recently, as Board Member for Sales, Marketing and Customer Service for Bugatti based in Molsheim, [...]

Ford Uses Innovative Liquid-Cooled Battery System to Help Focus Electric Owners Maximize Range
By Kate Donald
Posted in Marketing on 3 September 2010

DEARBORN, Mich. – The all-new Ford Focus Electric, which debuts in the U.S. late next year and in Europe in 2012, will be powered by an advanced lithium-ion battery that utilizes heated and cooled liquid to help maximize battery life and gas-free driving range.
Thermal management of lithium-ion battery systems is critical to the success of [...]

dfmedia Boosts Efficiency and Print Quality With the New Kodak Trillian SP Thermal Plate
By Kate Donald
Posted in Marketing on 3 September 2010

STUTTGART, GERMANY — dfmedia, a media company operating in the print, publishing and online sectors, has improved efficiency, print quality and its ecological footprint following its beta testing of the new Kodak Trillian SP Thermal Plate. The 165-strong company has been trialling the innovative plate in its sheet-fed offset operation at its headquarters in Flawil, [...]

dfmedia Boosts Efficiency and Print Quality With the New Kodak Trillian SP Thermal Plate
By Kate Donald
Posted in Marketing on 3 September 2010

STUTTGART, GERMANY, September 1 — dfmedia, a media company operating in the print, publishing and online sectors, has improved efficiency, print quality and its ecological footprint following its beta testing of the new Kodak Trillian SP Thermal Plate. The 165-strong company has been trialling the innovative plate in its sheet-fed offset operation at its headquarters [...]